As Apple was prepping the perfectly glitzy hue of the goldpagne iPhone 5S, the phone was being referred to as "the Kardashian phone" inside Apple according to NY Times reporter Nick Bilton. Yes, that would be the same Kardashian as notorious iPhone auteur Kim and her well manicured yet totally overexposed family. Which means yes, Apple was completely aware of how ridiculous the goldpagne iPhone was going to be.
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