Why We Hate Change

The horrors of New Coke have not been easy for the American public to forget. We do not handle change well, especially when it comes to the brands that we've been conditioned to love. But did New Coke really taste that bad? And likewise, is the new Yahoo! logo really that atrocious? And is iOS7 really the flaming train wreck of a redesign that some folks are making it out to be? Or is the problem not within the product, but rather, within ourselves?

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